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Behaviour change (PH6) |
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The most appropriate means of generic and specific interventions to support attitude and behaviour change at population and community levels
This guidance is aimed at those responsible for helping people to change their behaviour to improve their health. This includes policy makers and those working in local authorities and the community and voluntary sectors.
It gives advice on how to plan and run relevant initiatives.
The recommendations include the following advice:
- base interventions on a proper assessment of the target group, where they are located and the behaviour which is to be changed: careful planning is the cornerstone of success
- work with other organisations and the community itself to decide on and develop initiatives
- build on the skills and knowledge that already exists in the community, for example, by encouraging networks of people who can support each other
- take account of – and resolve – problems that prevent people changing their behaviour (for example, the costs involved in taking part in exercise programmes or buying fresh fruit and vegetables, or lack of knowledge about how to make changes)
- base all interventions on evidence of what works
- train staff to help people change their behaviour
- evaluate all interventions.
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Other information
How this guidance was produced
Background information
- 2007/054 NICE public health guidance aims to help people change their behaviour so that they can enjoy healthier lives
- Behaviour change: fieldwork report
- Behaviour change: economic modelling report
- Behaviour change: cost effectiveness analysis
- Behaviour change: Review 1 - Effectiveness review
- Behaviour change: Review 2 - Road safety
- Behaviour change: Review 3 - Resilience, coping and salutogenic approaches to maintaining and generating health
- Behaviour change: Review 4 - Models
- Behaviour change: Review 5 - Socio-cultural context
- Behaviour change: Review 6 - Social marketing
This page was last updated: 13 December 2011
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Guidance formats
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Implementation tools and resources
See this guidance in practice
Patient
The summary of the key recommendations in the guidance written for patients, carers and those with little medical knowledge and may be used in local patient information leaflets.
Quick Reference Guide
The quick reference guide presents recommendations for health professionals
NICE Guidance
The published NICE clinical guidance, contains the recommendations for health professionals and NHS bodies.
Full Guidance
The published full clinical guidance for specialists with background, evidence, recommendations and methods used.
