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Behaviour change

The most appropriate means of generic and specific interventions to support attitude and behaviour change at population and community levels

Guidance type:  Public health programme guidance
Date issued:  October 2007
Expected review date:  TBC

Summary

The guidance highlights the need to:

  • Plan carefully interventions and programmes aimed at changing behaviour, taking into account the local and national context and working in partnership with recipients. Interventions and programmes should be based on a sound knowledge of community needs and should build upon the existing skills and resources within a community.
  • Equip practitioners with the necessary competencies and skills to support behaviour change, using evidence-based tools. (Education providers should ensure courses for practitioners are based on theoretically informed, evidence-based best practice.)
  • Evaluate all behaviour change interventions and programmes, either locally or as part of a larger project. Wherever possible, evaluation should include an economic component.

 

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