Recommendation ID

What are the most effective ways of conveying complex risk messages and influencing behaviours in relation to over- and underexposure to sunlight? In particular, what are the most effective ways of using social and digital media? Consideration should be given to the following: how does effectiveness vary according to communicator, message, audience and medium? How does this vary at individual, group and population level in the UK? How does this vary for black and minority ethnic groups in the UK?

Any explanatory notes
(if applicable)


Source guidance details

Comes from guidance
Sunlight exposure: risks and benefits
Date issued
February 2016

Other details

Is this a recommendation for the use of a technology only in the context of research? No  
Is it a recommendation that suggests collection of data or the establishment of a register?   No  
Last Reviewed 29/02/2016