Our logo is our most valuable brand asset. It should remain consistent across our communication channels and never be modified.

Use these guidelines to determine the best way to apply the NICE logo.

Master logos

We have 2 versions of our master logo: NICE Black and NICE White.

This guide shows how the logo should be used on a choice of 3 background colours. Our colour codes for these are listed further down.

Our monotone versions should be used in the vast majority of circumstances:

Master logo NICE Black

Master logo NICE White

Our white logo on a NICE Teal background variation is reserved for social media and printed conference banners, stands and other event materials.

Master logo NICE Teal

Please do not create sub-brands or modified versions of our logo. No additional text should be placed on, or immediately next to, the logo.

Short versions

The short version of our logo must only be used when space is limited. As above the short white logo on a NICE Teal background should only be used across our social media.

Short logo NICE Black

Short logo NICE White

Short logo NICE Teal

Logo & background colours

H

NICE Black

HEX: #222222
CMYK: 72/66/64/72
RGB: 34/34/34
Pantone: Neutral Black C

H

NICE White

HEX: #FFFFFF
CMYK: 0/0/0/0
RGB: 255/255/255

H

NICE Teal

HEX: #004650
CMYK: 94/58/53/38
RGB: 0/70/80
Pantone: 7477 C

Spacing

Master logo

The NICE logo has specific spacing and an exclusion zone that must be adhered to.

The requirements are highlighted below and all master copies of the logos have been set to include the exclusion zone for ease of use.

The example below illustrates that any dimension X=half cap height of the font.

Master logo spacing

Short logo

The NICE logo has specific spacing and an exclusion zone that must be adhered to.

The requirements are highlighted below and all master copies of the logos have been set to include the exclusion zone for ease of use.

The example below illustrates that any dimension X=half cap height of the font.

Short logo spacing

Incorrect usage

Below are examples of incorrect logo usage. It is important that the logo is not modified in order for NICE to present a consistent brand.

 
Image showing the logo incorrectly shrunk

Do not squash the logo

Image showing the logo incorrectly stretched

Do not stretch the logo

 
Image showing incorrectly coloured logo

Do not change the colour of the logo (only use NICE White and NICE Black)

Image showing incorrect logo with NICE removed

Do not remove the word NICE from the logo

 
Image showing logo incorrectly placed on a busy background

Do not place on a busy background

Image showing logo incorrectly rotated

Do not rotate logo

 
Image showing logos with incorrectly coloured backgrounds

Do not place on coloured backgrounds that differ from the logo palette

Image showing logo used incorrectly

Do not use the logo background as a block on the page

Correct usage

Use of logo and background colour

Our monotone logos should be used in the majority of cases:

Image showing logo used correctly

NICE Black on NICE White background

Image showing logo used correctly

NICE White on NICE Black background

On social media channels or printed materials for events, our NICE White logo can be used on a NICE Teal background as follows:

Image showing logo used correctly

NICE White on NICE Teal background

Image showing logo used correctly

Short logo example (same rules apply)

Positioning

The preferred position for the NICE logo is top left (headers) or bottom left (footers). It is important that the position is chosen carefully to ensure the logo is clearly and prominently displayed. Please ensure sufficient space is given around the logo.

Image showing correct header logo placement

Header placement

Image showing correct footer logo placement

Footer placement

Key line usage

As a way of dividing the logo from content (header and footer), a keyline in the colour NICE Teal is used in a number of NICE design templates including Powerpoint slides and stationery.

Image showing correct header logo placement

Header placement

Image showing correct footer logo placement

Footer placement