In its original base case, the company used data from the Hyp1-18/2016 trials for GPB cream, from Wolosker et al. (2014) for oral antimuscarinics and from Lowe et al. (2007) for botulinum toxin to inform treatment stopping rates. It calculated 2-weekly probabilities of stopping of 5.5% for oral antimuscarinics and 2.9% for botulinum toxin, which were applied over the model time horizon. The EAG noted that the comparators had higher discontinuation rates in the company's model than GPB cream, which resulted in greater incremental quality-adjusted life years (QALYs) for GPB cream than the comparators. This was because people stopping the comparators reverted to their baseline HDSS state and utility on stopping initial treatment and moving to subsequent treatment. This meant they spent the rest of their lifetime in a poorly controlled subsequent-treatment health state, in which costs were incurred but no benefits. The EAG noted this was likely biased against the comparators. It also noted that the QALY gain in the company's model for GPB cream was not consistent with the results of the company's indirect treatment comparison, which suggested that the comparators may be more effective than GPB cream (see section 3.7).
Clinical advice to the EAG suggested that about a third of people stop oral antimuscarinics within the first month. People who remain on treatment tend to have a good response and tolerate treatment well. So, the EAG applied a 2-week instantaneous rate of stopping of 0.20% for oral antimuscarinics after week 4. Clinical advice to the EAG also suggested that the company's approach of applying a 2-weekly stopping rate for botulinum toxin did not reflect clinical practice. This is because treatment response would usually be assessed at the second 6-month appointment, with stopping only likely at the third appointment (that is, a year after starting treatment). So, the EAG modelled stopping every 6 months using data from Lowe et al. (2007).
At 2 years, the company's model estimated that 39%, 94% and 78% of people had stopped GPB cream, oral antimuscarinics and botulinum toxin, respectively, compared with 39%, 43% and 37% using the EAG's approach. One clinical expert explained that up to half of people would stop taking oral antimuscarinics within the first 2 months, followed by slower rates of stopping. Another clinical expert explained that, in secondary care, they would not expect anyone to remain on oral antimuscarinics after 2 years. The committee noted that, in the company's model, the stopping rates for the comparators were higher than for GPB cream. It thought that although some people would stop oral antimuscarinics because of side effects, a substantial proportion would likely continue treatment long term. It also recalled the clinical experts' views that oral antimuscarinics are likely more effective than topical options. So, it agreed that the company's assumption that 94% of people would stop oral antimuscarinics at 2 years was too high. It also agreed that the company's assumed 78% stopping rate at 2 years was too high for an effective treatment option such as botulinum toxin. The committee acknowledged that the EAG's assumptions about stopping botulinum toxin and oral antimuscarinics were based largely on clinical opinion, rather than empirical evidence, and so were uncertain.
In response to the first draft guidance consultation, the company provided stopping rates from a survey of 10 UK dermatologists treating PAHH, done in November 2025. In its updated base case, the company assumed that 38%, 52% and 69% would stop oral antimuscarinics at 1, 2 and 5 years, respectively. For botulinum toxin, it assumed stopping rates of 14%, 30% and 54% at 1, 2 and 5 years, respectively. It also applied these rates every 6 months, as suggested by the EAG's clinical adviser. The company also assumed that GPB cream had the same stopping rate as oral antimuscarinics. The committee disagreed and preferred using stopping rates from the Hyp1-18/2016 trials for GPB cream. It noted that the stopping rates in the company's updated base case for the comparators were more aligned with the EAG's assumptions. It recalled that the EAG's approach was based on 1 clinical expert's opinion and on data from Lowe et al. published in 2007. It concluded that the company's updated stopping rates for the comparators were appropriate for decision making, but that trial-based stopping rates should be used for GPB cream.