5 Recommendations for research

5 Recommendations for research

PHIAC recommends that the following research questions should be addressed to improve the evidence relating to mass-media and point-of-sales measures to prevent smoking uptake by children and young people. It notes that 'effectiveness' in this context relates not only to the size of the effect, but also to cost effectiveness, duration of effect and harmful/negative effects.

1. Can interventions using new media help delay and/or prevent the uptake of smoking among children and young people in the UK?

2. What impact do socioeconomic factors (such as the social class of the target population) have on the effectiveness mass-media campaigns?

3. Would the US-based 'Truth' campaign be effective in the UK? (For details see Interventions to prevent the uptake of smoking in children and young people)

4. What impact do socioeconomic factors (such as the social class of the target population) have on the effectiveness of measures to reduce illegal sales?

5. Do UK purchasing restrictions lead children and young people under 18 to buy cigarettes from unofficial sources? If so, how much tobacco are they buying from them and where are these sources?

More detail on the evidence gaps identified during the development of this guidance is provided in appendix D.