Quality standard

Quality statement 1: Local health promotion activities

Quality statement

Local authority health promotion activities on preventing skin cancer and recognising early signs are consistent with the messages in any national campaigns.

Rationale

Skin cancer is the most common form of cancer and, even though most types are preventable, its incidence has been increasing. People can recognise changes to their skin in early stages of the disease but some are still seeking help too late. Local health promotion activities, with messages consistent with any national campaigns, should minimise public confusion and increase the likelihood of behaviour change.

Quality measures

The following measures can be used to assess the quality of care or service provision specified in the statement. They are examples of how the statement can be measured, and can be adapted and used flexibly.

Structure

Evidence that the local authority health promotion activities on preventing skin cancer and recognising early signs are consistent with the messages in any national campaigns.

Data source: No routinely collected national data for this measure has been identified. Data can be collected from information recorded locally by local authorities, for example records of implementation plans that could include materials sourced from national campaigns such as those by NHS Better Health.

Outcome

a) Incidence of skin cancer.

Data source: NHS Digital National Cancer Registration and Analysis Service.

b) Proportion of melanoma diagnosed at stageĀ 1 or 2.

Data source: NHS Digital National Cancer Registration and Analysis Service.

c) Proportion of non-melanoma skin cancer diagnosed at stageĀ 1 or 2.

Data source: No routinely collected national data for this measure has been identified. Data can be collected from information recorded locally by healthcare professionals and provider organisations, for example from patient records.

What the quality statement means for different audiences

Public health practitioners ensure that they implement local authority health promotion activities on preventing skin cancer and recognising early signs using messages consistent with those in any national campaigns.

Commissioners (local authorities) ensure that local authority health promotion activities on preventing skin cancer and recognising early signs are consistent with the messages in any national campaigns.

People in the community are given advice about how to prevent skin cancer, and how to recognise early signs, through local authority health promotion activities that reinforce the messages in any national skin cancer campaigns.

Source guidance

Sunlight exposure: risks and benefits. NICE guideline NG34 (2016), recommendations 1.1.3 and 1.1.13