The NICE audience encoding scheme covers the category of user for whom the resource is intended.

Audience

Description

Academic

Universities, academic institutions, researchers

General public

Members of the general public

Healthcare industry

Pharmaceutical companies and other private health organisations which are not NHS

Health professionals

NHS professionals, other professionals that are not academic such as dentists, nurses, doctors, physiotherapists, surgeons.

NHS organisations

Primary care trust, arms length bodies etc.

Patients and carers

Individuals and their carers.

Patient and carer organisations

Patient and carer organisations such as Age Concern, Macmillan Cancer Relief, Insulin Dependent Diabetes Trust etc.

Press and Media

Members of the press and media.