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HDA publications

Many Health Development Agency (HDA) publications are available in PDF format below. These publications were either:

  • produced by the HDA, or
  • commissioned by them, but published after its functions were transferred to NICE.

While these publications help support evidence-based decision making by public health practitioners, they do not represent NICE guidance.

Effectiveness of public health campaigns (Choosing Health? briefing)

There is renewed interest in the possibility of achieving policy goals through behaviour change. For example, a recent report commissioned for the Cabinet Office (Halpern and Bates, 2004) states that: ‘Behaviourally based interventions can be significantly more cost-effective than traditional service delivery.’Interventions to change health-related behaviour may range from a simple, face-to-face consultation between professional and patient to a complex programme, often involving the use of mass media. This briefing looks first at the evidence on the effectiveness of interventions in changing behaviour generally; and second at the evidence concerning mass media campaigns.

This page was last updated: 11 December 2009

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Selected, reliable information for health and social care in one place

Accessibility | Cymraeg | Freedom of information | Vision Impaired | Contact Us | Glossary | Data protection | Copyright | Disclaimer | Terms and conditions

Copyright 2014 National Institute for Health and Care Excellence. All rights reserved.

Accessibility | Cymraeg | Freedom of information | Vision Impaired | Contact Us | Glossary | Data protection | Copyright | Disclaimer | Terms and conditions

Copyright 2014 National Institute for Health and Care Excellence. All rights reserved.