How we support healthtech developers

With around 2 million healthtech products registered for UK use, differentiating your innovation from the competition is vital.

A NICE recommendation helps you cut through the noise, demonstrate your product’s value and provides a smoother path to market.

Providing a smoother path to the NHS

Healthtech developers like you are engaging with NICE to help them stand out in a crowded marketplace and speed up NHS adoption.  

Achieving a positive NICE recommendation can provide:

  • stronger credibility and competitive advantage in UK and international markets 

  • an opportunity for national funding and rollout of game-changing innovations that have a robust evidence-base and meet the NHS’s most pressing needs 

  • a smoother route to market.   

We also offer trusted support from our fee-based NICE Advice service to help optimise your evaluation journey.  

Learn about our different types of healthtech guidance.

Our product went from being in 4 hospitals to 15 within 6 months of guidance publication. That was incredible.
Justin Hall

Justin HallFormer vice president at NeoTract

Justin Hall

How to engage with NICE

Ready to explore how NICE could help you access the NHS market?  

Follow these 3 steps:  

  1. Check our priorities list. See if we’re prioritising the disease area or topic your healthtech product addresses. 

  2. Register your innovation. Let us know about your technology by registering it with the NHS Innovation Service. 

  3. Get expert support. Engage with our NICE Advice service to ensure your evidence meets NHS and NICE requirements. 

Read our blog on getting your healthtech product to market fast to learn more about each step. 

NHS trusts often find it challenging to assess the range of new health technologies available. A positive recommendation from NICE, affirming a product's clinical and cost effectiveness, is so valuable.
Lisa Jones

Lisa JonesProduct manager for cardiovascular diagnostics at Medtronic

Lisa Jones

Could your innovation transform lives like these?

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  • Pater Hooper

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    NICE-recommended healthtech found the cause of Peter’s stroke. Hear from the company behind this innovation about the value NICE guidance provides.

Further resources and funding  

We understand that securing funding is often your primary hurdle when it comes to implementation. While our guidance helps strengthen your case for adoption, organisations like the National Institute for Health and Care Research and your regional Health Innovation Network can provide additional support for funding and adoption. The NHS Innovation Service also details funding opportunities, awards and competitions on their website.

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